Real Experience. Practical Results
I'm Charlie, a professional chef with over 16 years of experience across fine dining restaurants, superyachts, private dining and hospitality venues in the UK and Thailand.
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Before moving to Thailand, I worked on venue openings in the UK — building menus from scratch, setting up kitchen operations and training teams to deliver consistently.
That experience is what I bring to consultancy work here.
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This isn't theory. Everything I offer is based on what actually works in a real kitchen, with a real team, under real pressure.
Who This is For
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New restaurant & café owners launching in Thailand and wanting to get things right from day one
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Villa & resort operators looking to improve or formalise their guest dining offering
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Existing businesses that have a good concept but need structure, direction or a fresh perspective
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Hospitality projects in development that need an experienced chef involved early
If you're not sure whether consultancy is right for your situation, just get in touch — I'll tell you honestly whether I can help.
Services
Menu Development Menus built around your concept, your kitchen's capability and your target price point. This is the most common starting point for new and existing businesses.
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Menu structure & flow
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Dish development & testing
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Pricing strategy & cost control
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Supplier recommendations
Kitchen Training & Standards Getting your team working consistently is one of the hardest parts of running a kitchen. I work directly with your staff to build systems that hold up when it's busy.
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Kitchen workflow & efficiency
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Food safety & hygiene standards
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Team structure & role clarity
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Service flow & consistency
Restaurant & Café Setup For businesses in the early stages, I can help you avoid the most common and costly mistakes before you open.
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Kitchen layout & equipment advice
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Workflow planning
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Supplier sourcing & guidance
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Pre-opening support
Kitchen & Menu Audit If something isn't working; food costs too high, inconsistent quality, team issues. This is usually where to start. I come in and assess what's happening and give you a clear picture of what needs to change.
How I Work
Every project is different in scope and timeline. Some businesses need two or three focused days to get things moving in the right direction. Others benefit from longer involvement over weeks or months.
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I work directly with you and your team on site, in the kitchen, in the real environment. Not over Zoom, not with a report you'll never read.
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At the start of every project I'll be clear about what I can help with, what's realistic and what it will cost. No ambiguity.
Locations
I work across Thailand, with a focus on:
Working outside of these areas? get in touch, im open to the right projects